10 Ways to Attract Clients To Your New Link Building Agency

10 Ways to Attract Clients To Your New Link Building Agency

Date 25-November-2022

Starting a New link building company is challenging but getting your first client is a
challenge on another level.

It was a difficult journey for us to find our first client because of excessive competition in
the market. Therefore, we made the decision to provide a round-up for our esteemed
readers, mainly start-ups that are having trouble landing their first client.

Here is what 10 thought-leaders had to say:

Employ a Team of SEO Experts

“Ensure everyone on your team is well-versed in SEO best practices. Doing so will lead to more successful outcomes for your clients, whether theyre hiring your agency to secure backlinks through strategic guest blogging, reporter outreach, infographics, social media marketing, or leveraging broken backlinks. A team of SEO experts adds credibility to your link-building and improves your client's results. It also improves your chance of gaining word-of-mouth social proof from happy customers, helping you land more qualified leads.

Chris Gadek, Head of Growth, AdQuick

Create an In-house Study On the Benefits of Link Building

“Link building can be a time-consuming and expensive process, which is why many businesses choose to outsource it to an agency. One way to attract clients to your Link Building Agency is to reach out to potential clients with an in-house study about the benefits of link building. This will not only show them that you’re knowledgeable about the subject, but it will also demonstrate your commitment to providing quality services. Remember to offer competitive prices too. Many businesses are willing to pay a premium for quality link building services, so by offering competitive rates, you’ll be more likely to win their business.

Natalia Brzezinska, Marketing &  Outreach Manager, US Visa Photo

Offer Discounts & Use Word of Mouth Marketing

“The most important thing for any new business is to gain and keep clients. But how can you do that when you’re first starting out, and no one knows who you are? Thankfully, there are a few tried-and-true methods for attracting new clients, even to a brand-new Link Building Agency. One way to attract new clients is to offer a discount on your services. This can be especially effective if you offer a sizeable discount for signing a longer contract. Another way to gain new clients is through word-of-mouth marketing. Make sure your current clients are happy with your services and ask them to spread the word to their friends and colleagues. You can also use social media to reach out to potential clients and let them know about your business. By using these strategies, you’ll be well on your way to attracting new clients and growing your Link Building Agency.

Jim Campbell, Founder, Wizve Digital Marketing

Prospect Clients by Looking at Lower Ranking Competitors

“Begin by searching the internet for possible clients and their rivals with lower Domain Rankings, and then seek their social media handles. Approach them with your sales presentation there. Include prior client testimonials as well as the whys and hows of their competitors rise. If feasible, attempt to analyze the elements of the rival with your customer to let them understand the value of link development and how drastic can the improvements be.

Samantha Odo, Real Estate Expert & Chief Operating Officer, Precondo

Be Transparent and Show Your Results Everywhere

“SEO and Link building are not just like any other industry. Many things are going on behind the scenes, and it takes a long time to get results, even when everything is implemented correctly. That’s why transparency in the SEO industry is a must, it’s building trust and healthy relationships between people. Start creating your case studies portfolio from your past work and show your results everywhere possible. It’s also highly recommended to ask your past clients to write an honest review about your services. I was working with many clients building links for them, and they wanted to know just one thing – how many links you would earn for them and how they would affect their traffic and revenue. Results and testimonials increase your credibility with prospective clients, and they will get a chance to see how you can add value to their business with links. It’s the most important thing you really need to attract new clients to your Link Building Agency.

Tomasz Bartczak, Marketing Specialist, Passport Photo Online

Don’t Sell Backlinks – Sell Benefits

One way to attract new clients to your Link Building Agency is to sell the benefits of link building rather than just backlinks. You can pivot your messaging around benefits and say something like this, We don’t just want to build links for you—we want to help your business grow and become more recognizable as an authority within your niche, so that you can attract more customers organically from search engines. This is a much more effective and customer-centric way to sell your services. You’re not just selling backlinks but rather the benefits that come from having an authoritative online presence. If you think about it, this is what every business wants: more visitors and customers. It also allows you to create real partnerships with your clients—not just a buyer and seller relationship, which can be very impersonal and hard to sustain over time.

Arkadiusz Terpilowski, Head of Growth & Co-founder, Primetric

Look into Your Own Company’s Background

“One way to attract new clients is to look into your company’s background. Start by taking a look at the things your company is already doing, such writing guest posts for regional newspapers or business journals, giving speeches, and participating in charitable events. Does someone from your company teach at the community college, serve on the board of directors for another business, or belong to a trade association? These are all chances to make sure that their website includes your website address. You can ask your clients—other companies that adore your brand—to connect back to your website. Offer a collaboration badge—an icon they may use to show on their website. Because it gives you the chance to regularly write about new material, which may result in a link from one of your followers, blogging is currently a very popular SEO approach. Ask other bloggers if you may write as a guest on their blogs or if they’d be open to mentioning your brand and including a link in their posts.” 

Raviraj Hegde, Head of Growth, Donorbox

Become a Link Building Thought Leader

“Create a blog and publish informative articles on the latest link-building techniques and strategies. Make sure to provide valuable resources for your readers, and be sure to stay up-to-date on the latest SEO news and trends so you can continue to create engaging content for your readers. By posting helpful articles and blog posts on your site, you’ll establish yourself as a thought leader in the industry. You will be able to attract potential clients looking for an SEO expert to help them improve their rankings and drive more traffic to their sites.” 

Nathan Hughes, Founder, Art Ignition

Offer Your Services on Freelancing Platforms

“One great way to attract new clients to your new link building agency is by utilizing freelancing platforms. Freelancing platforms are a great way to help your business get started and start building your client base. Platforms like Upwork and Fiverr offer services that connect people and businesses together so that you can start your own business. If you aren’t already on these platforms, you should be because you are missing out on easy to win revenue streams that can help your business grow.” 

Scott Krager, Founder, TubeSplit.com

I sincerely hope you liked this article as much as we did. Please feel free to share this on your social media accounts to show your appreciation. 

We appreciate the insightful comments from all the thought leaders who have contributed to this article.

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